Location
Port Hercule, Monaco
When
Annual — Last Week of September
THE EVENT
The Monaco Yacht Show is the world's premier superyacht event — five days in Port Hercule where the largest, most extraordinary yachts in existence are presented to the people who own them, commission them, and charter them. It is the most concentrated gathering of ultra-high-net-worth individuals in any single location on earth.
WHY WE ARE HERE
The Monaco Yacht Show client has, in most cases, already acquired everything. What they are looking for now is something they have not yet found — something that matches the standard of the yacht they are standing on. AETHEL does not need to explain itself in this room. It needs only to be present, to be genuine, and to let the work speak.
A RECORD — THE FOUNDER
"He was on the dock, not on a yacht. He had been invited aboard three of them. He declined all three. He preferred the dock — the place between the water and the land, where you could see everything without being inside any of it. A broker he had met the previous year found him there. She said: 'You were here last year.' He said: 'I'm always here.' She said: 'I have someone who wants to meet you.' He said: 'Tell them where I am.'"
The founder's identity is known only to the Founding 12. What follows is the record of what was said before it was done.