Location
Las Vegas, NV
When
Annual — October
THE EVENT
The NBAA Business Aviation Convention & Exhibition is the world's largest gathering of the business aviation community — 25,000 attendees, 1,000 exhibitors, and the full spectrum of private aircraft from light jets to ultra-long-range widebodies. It is the annual gathering of the people who own and operate the world's private aircraft.
WHY WE ARE HERE
The NBAA client has made a specific choice: to move through the world on their own terms, on their own schedule, without the friction of commercial travel. This is not a luxury decision. It is a values decision. They have decided that their time is worth protecting. AETHEL was built by someone who made the same decision about their wardrobe.
A RECORD — THE FOUNDER
"He registered as a participant, not an exhibitor. He walked the static display — the aircraft on the ramp — and stopped at a Gulfstream G700 for a long time. Not because of the aircraft, but because of the man standing beside it: a pilot in a uniform that had been made, not bought. He introduced himself. The pilot said the uniform had been made by a tailor in London who had been making uniforms for that family for forty years. He said: 'That's the only way to do it.' The pilot agreed."
The founder's identity is known only to the Founding 12. What follows is the record of what was said before it was done.