Location
Palm Beach, FL
When
Annual — November through April (Season)
THE EVENT
Palm Beach International Airport serves one of the highest concentrations of ultra-high-net-worth individuals in the United States during the winter season. The FBOs — Signature, Sheltair, Atlantic — are the arrival and departure points for the families who winter in Palm Beach, the guests who come for the polo, the art, and the social season.
WHY WE ARE HERE
The Palm Beach client is in season — which means they are present, social, and open to the kind of introduction that can become a lasting relationship. The winter circuit in Palm Beach is one of the most fertile grounds for the kind of word-of-mouth that AETHEL depends on.
A RECORD — THE FOUNDER
"He arrived in February. He had been invited to a dinner that evening — a small gathering, eight people, at a house on the water. He was early. He sat at the FBO lounge and wrote in a notebook. A woman asked what he was writing. He said: notes on a commission. She asked what kind. He said: a coat for a man who had spent thirty years in finance and wanted, for the first time, to wear something that had nothing to do with it."
The founder's identity is known only to the Founding 12. What follows is the record of what was said before it was done.